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Emailability: [The ABILITY to send affordable promotional material to a specific target audience, through utilizing the most common communication tool used today. E-MAIL.]
Emailability is a great service that enables you send email newsletters, email marketing campaigns or even surveys. With very little implementation costs, you can be up and running with a professionally designed promotional marketing tool, sent to either your own existing database or a specific target audience. Sent regularly in a professional manner, without the worry of spamming or being blacklisted.
Social media management isn’t just about sending out tweets – it’s about managing a brand’s image through multiple social channels. That may be Twitter or Facebook, but it may also be Pinterest or Linkedin.
It’s also about combining proactive business development, helping fill the top level of the sales funnel, with customer support – helping support the bottom end of the funnel. Social media management has become increasingly mature and complex over the last few years, with greater reporting tools available, and a wider range of social networks.
Skills involved blend brand awareness, customer service and creativity, as well as an awareness of how social media metrics reflect on other marketing metrics.
Search Engine Optimisation is the art (or science) of increasing a website’s visibility in the search engines. This can be done by increasing the ranking of a particular keyword, or increasing the volume of keywords that a site ranks for.
There are a variety of SEO techniques, from on-site technical analysis and improvement, to content creation, outreach, blogging & link-building..